TEST: CREATING STORY SECTIONS
How to Create Story Sections in Medium
Example:
Table of Contents
Project 3: Museum Logo
Project 2: Olympic Bid Logo
Project 1: We Stand Together
PROJECT 3: Museum Logo
Museum Logo
ALL RESEARCH AND BRAINSTORMING RECORDED ON MEDIUM
70+ LOGO SKETCHES
Pass critique
Tutorial: Illustrator Tips + Tricks (Tentative)
Process Documentation Reorganizing+Troubleshooting (15–20 mins)
Medium Tutorials
Organizing Your Medium Process into Linked Sections
Tips and Tricks for Medium Writers
Olympic Logo
3 REVISED LOGOS black & white only, in sharpie, with type, critique
*if you were instructed to do more sketching, please bring in all of your sketches for critique as well as any revised logos you were instructed to move forward with (if you did not have any solutions strong enough to move forward with, keep doing research, brainstorming and MORE SKETCHING!!!!)
DUE 9/26: One final logo, black and white only, with 25 variations, printed, 4 per 8.5"x11" sheet (so, 5 sheets total, printed, black ink on white paper)
Examples of logo process, and how to move forward while still being VERY open to change:
Making of the Moscow Logo
UKE
IDEO Boston Branding (not quite a process example, but will get you thinking about incorporating the past and expanding your final logo into a system!)
Work Day + What don’t you know about Illustrator?
Project 2: Olympic Bid Logo
Class Cancelled due to illness: Please post your museum logo sketches on Medium for progress credit. I will be reviewing and commenting on them through the weekend.
Museum Logo
DUE: Research, mindmapping/brainstorming, 50 hand drawn logo sketches in black and white, on loose paper/printed for pass critique. Please have at least 5 sketches for each of the 7 logo categories we reviewed in class (35 total), the last 15 sketches can be anything you want, but make sure to have at least 50 sketches completed for critique.
After critique, circle your most successful ideas based on class feedback and information provided in the article from Tuesday. Record a brief response for tips 1–23 and how they may apply to or be used to improve the thumbnails you have selected to revise.
- Understand your competition
2. Ask the right questions
3. Stay flexible during the process
4. Respect a brand’s heritage
5. Remember: a logo is just one ingredient
6. Choose your typeface carefully
7. Tweak and refine to add personality
8. Consider illustrated, fully-bespoke (custom-made) type
9. Explore serendipitous letter combinations
10. Take ownership of an entire typeface
11. Strip it back to basics
12. Understand shape psychology
13. Master grids and structure
14. Employ negative space
15. Make use of wit and humor
16. Understand the color wheel
17. Manage color schemes carefully
18. Use color to control mood
19. Research sector-specific color trends
20. Don’t forget black and white
21. Always get a second opinion (from a professional!)
22. Develop the rest of the brand world
23. Consider how to bring it alive
Studio Time/Individual Critiques
Record critique feedback, choose three sketches, answer above questions, begin revising!
Read
25 Logo design Tips from the Experts
Respond
After critique, circle your most successful ideas based on class feedback and information provided in the article above. Record a brief response for tips 1–23 and how they may apply to or be used to improve the thumbnails you have selected to revise.
1. Understand your competition
2. Ask the right questions
3. Stay flexible during the process
4. Respect a brand’s heritage
5. Remember: a logo is just one ingredient
6. Choose your typeface carefully
7. Tweak and refine to add personality
8. Consider illustrated, fully-bespoke (custom-made) type
9. Explore serendipitous letter combinations
10. Take ownership of an entire typeface
11. Strip it back to basics
12. Understand shape psychology
13. Master grids and structure
14. Employ negative space
15. Make use of wit and humor
16. Understand the color wheel
17. Manage color schemes carefully
18. Use color to control mood
19. Research sector-specific color trends
20. Don’t forget black and white
21. Always get a second opinion (from a professional!)
22. Develop the rest of the brand world
23. Consider how to bring it alive
Olympic Logo
DUE: Research, mindmapping/brainstorming, 50 hand drawn logo sketches in black and white, on loose paper/printed for pass critique.
Studio Time/Individual Critiques
Record critique feedback, choose three sketches, begin revising
DUE 9/19: Three revised sketches (hand drawn) in black and white, all process (research, thumbnails, etc) and answers to questions from readings recorded on Medium!
Recommended Lynda.com course: Logo Design: Techniques
excellent for learning Illustrator tips and tricks specifically helpful in logo design, sign up for a free trial to complete
*Class will end at 10:45am today due to a departmental meeting all Art faculty are required to attend.
Project 1: We Stand Together
Read/Respond
Whitney Logo Redesign
The Whitney Identity: Responding to W(hat)?
1. What was your initial reaction to the Whitney identity system after reading the first article?
2. In your own words, describe what responsive design is. What are the pros and cons of applying responsive design to an identity system?
3. The new Whitney identity has been criticized as boring and duplicitous due its simplistic, open-ended design. Do you agree or disagree — why? Are boring and simple one in the same?
Introduce New Project
Museum Logo
Studio Time/Individual Critiques
Upload final #westandtogether submissions
Read/Respond
Your Logo is Copied and Unlucky Designers
Write a reaction in your process by answering the following questions:
1. Reflect on a time when you copied an idea — what did you learn from that experience? Would you do it again? Was there a way to solve the problem without copying?
2. Were you ever the one that was stolen or ‘copied’ from? What was your reaction to that? How did you deal with it?
3. Is anything original anymore?
DUE: Final 3 designs printed on high quality cover stock (inkjet or laser). Please also post your finals and all progress in your process on Medium! Laptop+files to create accompanying #westandtogether design submission and possible animated GIF. If you’re interested in turning your design into an animated GIF you’re welcome to start experimenting before class.
For presentation/critique:
Choose your strongest logo of the 3 and explain its strengths. Consider at least one area of weakness you would like to address between now and Thursday for submission to AIGA.
Introduce new assignment: Olympic Bid Logo
DUE Thursday 9/7/17: launch final #westandtogether designs via social media
DUE Tuesday 9/12: Olympic Bid Logo Research/Brainstorming and 50 logo sketches
DUE: 18 initial logo designs — 6 type, 6 image, 6 type+image
Each in a 2"x 2" square, printed on 11x17 (limited color or b&w for now)
Inspiration:
NYT Climate Change Gif Selman Design
NYT The Day Horror Invaded the Park Angie Wang
It’s Your Turn WWF Ad
Global Warming Poster Leo Lin
Victory Poster Shigeo Fukuda
Use a Condom James Victore
Soviet Posters Various Artists
Cuban Political Posters Various Artists
Example logos with visual double entendres.
Logo design critique — TAKE NOTES!
RECORD ON MEDIUM: 10 Minute Reflection
1. This is what I heard:
2. This is what I think:
3. This is what I’m going to do:
Demo: Setting up logos in Illustrator for final printed presentation
DUE NEXT CLASS: Final 3 designs printed on high quality cover stock (inkjet or laser). Laptop+files to create accompanying #westandtogether design submission.
Review syllabus
Set up Medium accounts and create first project process ‘story’
*Process will be reviewed and graded each week on Friday afternoon.
Project 1: We Stand Together
Select theme, brainstorming, creating a logo matrix
Begin digital layout experimentation
DUE NEXT CLASS: 18 initial logo designs — 6 type, 6 image, 6 type+image
Each in a 2"x2" square, printed on 11x17 (limited color or b&w for now)
