“Don’t listen to the Silicon Valley archetypes,” and other priceless advice I heard at the Operator Summit

You’re the founder of an early-stage startup. This is how you start marketing.

How to leverage product as your growth engine

When many startups take on a funding round, their immediate instinct is to scale…

Costanoa Access Fellowship 2019

After two years of success with our Costanoa Access Fellowship program, we thought it was time to go…

How to Create and Secure a Category

A question we hear a lot of B2B startups ask is “What is necessary for us to lead our category?”…

A Practical Guide to Understanding and Reducing Churn

Making data driven decisions in the matrix

Recently, the board of a startup I sit on was facing an important decision. The company was raising a new round of funding, and we had the happy dilemma of choosing between four compelling offers. Everyone had a strong opinion of which was best, none of…

Roadster: Disrupting an industry from the inside out

When startups approach a category, their goal is…

I’m a great director of marketing. Why am I not a VP?

Welcoming Amy Cheetham and Tony Liu to Costanoa