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How to Transition a Slow Start Into a High Growth Startup
How to Transition a Slow Start Into a High Growth Startup
When most people think of a startup, they imagine a rapidly evolving company that finds product market fit and launches into the ether…
Costanoa Ventures
Feb 20, 2020
Roadster: Disrupting an industry from the inside out
Roadster: Disrupting an industry from the inside out
When startups approach a category, their goal is often to replace existing processes with something entirely new, digital, and better. But…
Costanoa Ventures
Aug 13, 2019
How to leverage product as your growth engine
How to leverage product as your growth engine
When many startups take on a funding round, their immediate instinct is to scale the business. Often, that involves massive digital and…
Costanoa Ventures
Jul 22, 2019
How to Create and Secure a Category
How to Create and Secure a Category
A question we hear a lot of B2B startups ask is “What is necessary for us to lead our category?” It can take many forms, but there are…
Costanoa Ventures
Jun 5, 2019
Elevate: How to be the antidote to a category driven by FUD (Fear, Uncertainty, and Doubt)
Elevate: How to be the antidote to a category driven by FUD (Fear, Uncertainty, and Doubt)
It may sound obvious, but if you want to get noticed in a category, the clearest way is to do things in a radically different way. That…
Costanoa Ventures
Oct 31, 2019
Keeping Code up to Code. Why We’re Thrilled to Invest in FOSSA.
Keeping Code up to Code. Why We’re Thrilled to Invest in FOSSA.
Companies that start in so-called unsexy markets are my thing.
John Cowgill
Sep 16, 2019
Securing Cloud Suites with AppOmni
Securing Cloud Suites with AppOmni
Product market fit is a common point of discussion in early stage investing. And for good reason — finding an important problem in a big…
John Cowgill
Apr 3, 2019
Announcing our investment in NumberAI
Announcing our investment in NumberAI
A couple of year ago, I worked on a thesis for a new software company serving small businesses. The idea was to figure out “Category 3” of…
Mark Selcow
Jan 28, 2019
What Mr. Robot teaches us about cybersecurity and why we love Elevate
What Mr. Robot teaches us about cybersecurity and why we love Elevate
Even if you don’t watch Mr. Robot, it does a lot to portray hacker culture and mines the biggest ongoing risk in cybersecurity for seasons…
Martina Lauchengco
Feb 13, 2019
Bringing Health Savings Accounts to the Masses
Bringing Health Savings Accounts to the Masses
A couple of years ago, I was working on business ideas in consumer health and chose a high-deductible health plan to see how my decisions…
Mark Selcow
Oct 30, 2018
Grovo Joins Forces with Cornerstone OnDemand: A Tale of Why Strategy Matters
Grovo Joins Forces with Cornerstone OnDemand: A Tale of Why Strategy Matters
Is Space Force a dumb idea? Elon Musk doesn’t think so. He harkens back to when the Air Force was established shortly after World War II…
Martina Lauchengco
Nov 7, 2018
Three technology trends for the next chapter of work
Three technology trends for the next chapter of work
“Steve Austin, astronaut. A man barely alive. We can rebuild him. We have the technology. We can make him better than he was. Better…
Mark Selcow
Jun 24, 2019
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