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Branding for startups 101

Branding for startups 101

Starting a new business is a Herculean effort. Most founders are rightfully consumed with product, testing, raising money, and all that…
Go to the profile of Asia Mernissi
Asia Mernissi
When Rebranding Becomes an Imperative

When Rebranding Becomes an Imperative

Rebranding is a powerful move that can help brands stay relevant, appeal to a new audience, compete with a savvy competitor, and maintain…
Go to the profile of Kate Butler
Kate Butler
How our changing values are shaping our industry

How our changing values are shaping our industry

New shifts in advertising and marketing
Go to the profile of Kate Butler
Kate Butler
Why a Fresh Identity Could be Game-Changing for this Football Legend

Why a Fresh Identity Could be Game-Changing for this Football Legend

How a rebrand will help AC Milan become a global club
Go to the profile of Asia Mernissi
Asia Mernissi
The New York Times learns to think like a consumer brand:

The New York Times learns to think like a consumer brand:

How an old school publisher is delivering a customer experience worth paying for.
Go to the profile of Jared Spears
Jared Spears
What brands can do better to be better

What brands can do better to be better

Lessons from Social Media Week NYC 2018
Go to the profile of Asia Mernissi
Asia Mernissi
When should you think about rebranding?

When should you think about rebranding?

The decision to rebrand is a big one and decidedly one of the most important decisions a company will ever make. The outcome could be…
Go to the profile of Asia Mernissi
Asia Mernissi
Yes, you can buy love.

Yes, you can buy love.

How brands build not just customer loyalty, but relationships.
Go to the profile of Asia Mernissi
Asia Mernissi
The Rise of the Purpose-Driven Consumer: 8 Reasons that Prove Purpose-Driven Brands are Here to…

The Rise of the Purpose-Driven Consumer: 8 Reasons that Prove Purpose-Driven Brands are Here to…

More and more, people are putting their money where their hearts are.
Go to the profile of trace cohen
trace cohen
Your Brand Will Die Without a Why

Your Brand Will Die Without a Why

A recent Kenneth Cole ad reads “Find Your Purpose (but first, your size).” It’s another reminder that the idea of knowing your purpose is…
Go to the profile of trace cohen
trace cohen
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