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Creative Advice
Advice to pass on to young creatives.
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Pitching is like a nauseating awesome first date.
Pitching is like a nauseating awesome first date.
The quintessential agency pitch is deeply flawed and quickly becoming outdated and obsolete.
Greg Lakloufi
Aug 13, 2014
Apparently skinny is sexy… for men, that is.
Apparently skinny is sexy… for men, that is.
The idea we hold of what is “sexy” for men is very much slanted by media. Truth is, women don’t respond all that much to the prototypical…
Greg Lakloufi
Aug 8, 2014
Dealing with the Impostor Syndrome.
Dealing with the Impostor Syndrome.
Most creatives will feel like a fraud sooner or later. But don’t freak out, up to 75% of the general population wrongfully does too.
Greg Lakloufi
Jul 11, 2014
What does it take to be Creative Director anyway?
What does it take to be Creative Director anyway?
The skills sets required to be creative director are unorthodox and subjective to say the least. 2/2
Greg Lakloufi
Jul 8, 2014
What Value Should You Put On Talent?
What Value Should You Put On Talent?
Stephen Brewster
Jun 12, 2014
Thou shalt not worship LeBron, or any other sport celebrities for that matter.
Thou shalt not worship LeBron, or any other sport celebrities for that matter.
Sport celebrities do sell shirts, but they can also have an unhealthy behavioral influence on our youth.
Greg Lakloufi
May 23, 2014
Sport companies have mastered the archetypal heroic journey.
Sport companies have mastered the archetypal heroic journey.
The mighty emotional connection is the holy grail of brand loyalty, and sports companies sanctify the way.
Greg Lakloufi
May 19, 2014
Recognize when to let go of your best employees.
Recognize when to let go of your best employees.
The people who’ve taken you from start-up to glory, may not be the people who can take you any further.
Greg Lakloufi
May 8, 2014
If a Tweet falls outside the blogosphere, does it make a sound?
If a Tweet falls outside the blogosphere, does it make a sound?
Social media is very much skewed in its demographic, socio-economic and ideological make-up relative to the general population.
Greg Lakloufi
May 5, 2014
If Innovation is in your DNA, why are you still hiring like it’s 1999?
If Innovation is in your DNA, why are you still hiring like it’s 1999?
Thinking outside-the-box should also mean hiring outside-the-box no?
Greg Lakloufi
May 2, 2014
The next-gen creative thinkers are diplomats first and foremost.
The next-gen creative thinkers are diplomats first and foremost.
While the Golden Age’s showmen basked in the limelight, today’s next-gen creative counselors run the world from backstage.
Greg Lakloufi
May 1, 2014
Engineering a creative team for success.
Engineering a creative team for success.
Assembling a creative team is more than just aligning skill sets and job titles.
Greg Lakloufi
May 1, 2014
So, you want to be a Creative Director?
So, you want to be a Creative Director?
For many ad students the career path is murky at best.
Greg Lakloufi
Apr 24, 2014
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