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On asking questions

On asking questions

Our agency manifesto starts with putting the “why” at the very centre of the creative process. Here we want to explain why we think…
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Silvia Podestà
Gamification as a marketing tool

Gamification as a marketing tool

In recent years, it’s become something of a hot topic — and with good reason: gamification of user experience opens up interesting…
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SilviaPodestà
11 TRENDS TO SHAPE THE ADVERTISING INDUSTRY IN THE YEARS AHEAD

11 TRENDS TO SHAPE THE ADVERTISING INDUSTRY IN THE YEARS AHEAD

This year, the international appointment on digital advertising shed some light on the directions for change already in action in the…
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SilviaPodestà
Advertising and the future

Advertising and the future

The era of direct branding has dawned and the intermediary role of advertising is under scrutiny. Our insights from the Interact…
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SilviaPodestà
Visions of retail in the age of uncertainty

Visions of retail in the age of uncertainty

Should we open stores?Should we not open stores?Does brick and mortar still make sense in a world where consumerism is set to rely more…
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SilviaPodestà
Search: paid or organic?

Search: paid or organic?

Users’ search patterns change constantly and abruptly. Here are some tips on how to invest and what are the safe bets for a profitable SEO…
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SilviaPodestà
Digital Patterns — a marketing perspective

Digital Patterns — a marketing perspective

Every time you scroll through a webpage, you come across digital patterns. Digital patterns are the output of user experience design…
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SilviaPodestà
UX STRATEGY: THE FIVE STAR RECIPE OF YOUR DIGITAL PRODUCTS

UX STRATEGY: THE FIVE STAR RECIPE OF YOUR DIGITAL PRODUCTS

In Levy’s vision, UX strategy is what bridges the gap between business strategy and the UX design of digital interfaces. A UX strategist…
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SilviaPodestà
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PERSPECTIVES ON MARKETS AND CONSUMERS
Consumer trends in the food sector 2018 |

Consumer trends in the food sector 2018 |

More user-centred strategies from producers in the food industry are likely to spark innovations as for formats, ingredient combinations…
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SilviaPodestà
SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT

From a business strategy standpoint, there are a pair of things worth noting. First of all, we are living in the era of a more empowered…
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SilviaPodestà
Sneak peek at Cosmofarma and Vitafoods 2017

Sneak peek at Cosmofarma and Vitafoods 2017

Individual wellness, healthy ageing and superfoods poised to take centre stage in the healthcare industry.
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SilviaPodestà
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