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Creativity Matters
Curated news and insights on brands, consumers, industries and trends
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SilviaPodestà
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Creativity Matters
Nov 3, 2018
Advertising and the future
The era of
direct branding
has dawned and the intermediary role of…
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46
SilviaPodestà
in
Creativity Matters
Nov 3, 2018
Sneak peek at Cosmofarma and Vitafoods 2017
Individual wellness, healthy ageing and superfoods poised
…
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20
SilviaPodestà
in
Creativity Matters
Nov 3, 2018
Consumer trends in the food sector 2018 |
More user-centred strategies from producers in the food…
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SilviaPodestà
in
Creativity Matters
Nov 2, 2018
Gamification as a marketing tool
In recent years, it’s become something of a hot topic — and with good reason: gamification of user experience opens up interesting opportunities to supercharge your
…
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SilviaPodestà
in
Creativity Matters
Nov 2, 2018
Search: paid or organic?
Users’ search patterns change constantly and abruptly. Here are some tips on…
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Silvia Podestà
in
Creativity Matters
Nov 2, 2018
On asking questions
Our agency manifesto starts with putting the “why” at the very centre of the creative process. Here we want to explain why we think questions are so important to set the right…
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1
SilviaPodestà
in
Creativity Matters
Feb 24, 2018
SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT
From a business strategy standpoint…
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SilviaPodestà
in
Creativity Matters
Feb 24, 2018
11 TRENDS TO SHAPE THE ADVERTISING INDUSTRY IN THE YEARS AHEAD
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SilviaPodestà
in
Creativity Matters
Feb 24, 2018
UX STRATEGY: THE FIVE STAR RECIPE OF YOUR DIGITAL PRODUCTS
In Levy’s vision, UX strategy is what…
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SilviaPodestà
in
Creativity Matters
Jun 26, 2017
Digital Patterns — a marketing perspective
Every time you scroll through a webpage, you come across digital patterns. Digital…
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Creativity Matters
Curated news and insights on brands, consumers, industries and trends
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