Crossroads

Being Real is the Kryptonite to Fake News

Crisis communication managers have a big, new risk to monitor these days. It’s called fake news. It wasn’t enough that those of us who are in the business of helping our client organizations through all the bad, real things that can happen to them. Now, we must prepare for situations…

Real Communication vs. Alternative Facts

Crossroads is all about being real. When we launched in 2012, we were built on a foundation of 25 years of ethical and honest communications as Barkley Public Relations. Real seemed like a natural place for us to live when we were thinking about what our new…

Can Cause Branding Go Bad?

In our work, we are always working to tell our clients’ stories. And one of the best stories we can tell is that of a brand with a purpose.

We believe in brands standing for something and having a POV on social issues. Brands shouldn’t be content with…

Crossroads President Mike Swenson Talks Crisis Management

Organizations should take the attitude that working to prevent crises from happening is truly real crisis management. That’s our approach at Crossroads. Take a listen to this podcast interview and then give us a call so we can…

Making cause marketing work for your brand

Cause marketing is done right when companies celebrate who they are as a brand. Same goes for nonprofits: they should aim not only to raise needed donations but also to have their brand celebrated as well. I just did a podcast about Crossroads point of…

The Mic is Always On

I checked the calendar just now and the year is 2016. It would seem that by now people in the public eye would all know how to behave in front of the television camera. Once again, an assumption is proved wrong.