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Being Real is the Kryptonite to Fake News

Being Real is the Kryptonite to Fake News

Crisis communication managers have a big, new risk to monitor these days. It’s called fake news. It wasn’t enough that those of us who are…
Go to the profile of Mike Swenson
Mike Swenson
Real Communication vs. Alternative Facts

Real Communication vs. Alternative Facts

Crossroads is all about being real. When we launched in 2012, we were built on a foundation of 25 years of ethical and honest…
Go to the profile of Mike Swenson
Mike Swenson
Can Cause Branding Go Bad?

Can Cause Branding Go Bad?

In our work, we are always working to tell our clients’ stories. And one of the best stories we can tell is that of a brand with a purpose.
Go to the profile of Chase Wagner
Chase Wagner
Latest

Crossroads President Mike Swenson Talks Crisis Management

Organizations should take the attitude that working to prevent crises from happening is truly real crisis management. That’s our approach…
Go to the profile of Mike Swenson
Mike Swenson

Making cause marketing work for your brand

Cause marketing is done right when companies celebrate who they are as a brand. Same goes for nonprofits: they should aim not only to raise…
Go to the profile of Mike Swenson
Mike Swenson

The Mic is Always On

I checked the calendar just now and the year is 2016. It would seem that by now people in the public eye would all know how to behave in…
Go to the profile of Mike Swenson
Mike Swenson

The Evolution of Public Relations

It’s an understatement to say that #PublicRelations has evolved in my 35 years after I left broadcast #journalism. I talk about some of…
Go to the profile of Mike Swenson
Mike Swenson

Creative License

Regardless of your business, creativity is the difference between success and mediocrity. Ideas are the currency of creativity. Are you…
Go to the profile of Mike Swenson
Mike Swenson

Travels with Millennials

Everyone in the travel and hospitality industry needs to rev up their marketing to millennials. This generation doesn’t just want to…
Go to the profile of Mike Swenson
Mike Swenson
Crisis Lessons from Apollo 13

Crisis Lessons from Apollo 13

I am a big movie buff and also have always been a big fan of all things outer space. So it stands to reason one of my favorite movies of…
Go to the profile of Mike Swenson
Mike Swenson

Are You Earning Trust Today?

At Crossroads, we have invested more than a quarter-century making sure our clients’ reputations are the best they can be. After all, a…
Go to the profile of Mike Swenson
Mike Swenson

Seize the Day with Digital Media

A few years ago, I attended the IPREX Global Leadership Conference in New York City. IPREX was founded in 1983 to enable independent…
Go to the profile of Chase Wagner
Chase Wagner

An A1 Day

I had the best travel experience earlier this year. As I checked into my flight to Orlando, I discovered I was boarding position A1. Anyone…
Go to the profile of Chase Wagner
Chase Wagner
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