Branding

In favour of more surprises. Knowing is good, but is it all good?

As an industry we’ve all become pretty obsessed with knowing what’s coming. Not just next…

Swearing. It isn’t big and isn’t clever, but it could be of interest.

In our endless quest to build stronger brands for our clients we spend a lot of time…

As a branding agency we’re always interested in behavior patterns. Understanding us humans is, after all, the best way to make connections between humans. That’s why we were…

The concept of competence diversity in creative businesses is nothing new. Particularly within brand development, most of us have become well versed in the idea of creating…

As branding consultants, we know continued innovation is the key to keeping your business relevant, because it’s staying relevant to your customers that helps grow your connection…

Culturally Thinking

By now most of us are familiar the concept of culture building. And as a branding agency we’re certainly no strangers to it. Cementing the right culture within any organisation is vital to true and sustained success. Something we genuinely believe. Beyond the buzz terminology, seminars…

On TV

We’re always curious to note behaviours and trends that seem to go against logic, which is why we were interested to stumble across some TV advertising figures out last week in the UK. According to these figures, and as you might expect, traditional advertisers, like the heavy spending food industry, are switching…

Good for all

Yes, the inner cynic that smoulders under the surface of all us branding types can easily raise a knowing eyebrow or two when a brand makes a stand and flexes their influence for the greater good of humanity. But maybe, as we move headlong into the future, we should suppress that cynicism and, as brands…

Potatoes

Cold, grey, bleak mid-winter days bring opportunity to reconnect with that best of old friends, that is to say television, or pure guilt-free license to watch Netflix’s as is the reality nowadays. And thus this weekend welcomed the opportunity to visit Chef’s Table. Now entering its third season the format is…

In praise of two

As a strategically driven design agency we’re always drawn to a useful bit of science. Most recently we were particularly struck by a study from the Université Pierre et Marie Curie (Paris), on choices. According to research they’ve concluded that the human brain is fundamentally unable to…