Customer.io Design

Building our brand’s visual style

The visual design of our customers “dream it, do it” attitude.

How mirroring people’s mental models unleashes superpowers

Oh, the other features you’ll ship if you focus on your product’s onboarding!

How you approach the…

Auditing our design system

This post is the second in a series to document the challenges and joys of organizing and implementing a design…

When is it time to level up our design system?

This post is the third in a series to document the…

How to come up with design principles for your small design team