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Customer Experience (CX) Explained
Defining customer experience: what it is, what it’s about, and how to integrate it into your business.
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The Peak-End Rule: How Emotions Play Into Customer Experience
The Peak-End Rule: How Emotions Play Into Customer Experience
In some of the classes I took at my university for my Client Development & Customer Service minor, I learned about something called the…
Zachary Raber
Oct 14, 2021
Why Startup Companies NEED a Solid Customer Experience Strategy
Why Startup Companies NEED a Solid Customer Experience Strategy
Startups need every edge they can get. Focusing on their customer experience is an easy way to stand out and learn about their customers.
Zachary Raber
Oct 22, 2021
Recently Published Posts
Lollipops and Barbershops
Lollipops and Barbershops
The psychological cost of an experience is an important part of CX. Read about how lollipops in barbershops exemplify this.
Zachary Raber
Apr 28, 2022
What Video Game Tutorials Teach Us About Designing Onboarding Experiences
What Video Game Tutorials Teach Us About Designing Onboarding Experiences
There are four key attributes to good video game tutorial design. How can they be applied to other businesses’ onboarding experiences?
Zachary Raber
Apr 14, 2022
Sushi and Napkin Doodles
Sushi and Napkin Doodles
Creating customer experiences is not about making impressions at every turn. It’s about creating one or two remarkable experiences.
Zachary Raber
Mar 16, 2022
“Social Media” is two words, not one.
“Social Media” is two words, not one.
Companies today view social media as one word, when really, it’s two: “social” and “media.” How do we put “social” back into our media?
Zachary Raber
Feb 17, 2022
Some of My Favorite Posts
Lollipops and Barbershops
Lollipops and Barbershops
The psychological cost of an experience is an important part of CX. Read about how lollipops in barbershops exemplify this.
Zachary Raber
Apr 28, 2022
What Video Game Tutorials Teach Us About Designing Onboarding Experiences
What Video Game Tutorials Teach Us About Designing Onboarding Experiences
There are four key attributes to good video game tutorial design. How can they be applied to other businesses’ onboarding experiences?
Zachary Raber
Apr 14, 2022
“Social Media” is two words, not one.
“Social Media” is two words, not one.
Companies today view social media as one word, when really, it’s two: “social” and “media.” How do we put “social” back into our media?
Zachary Raber
Feb 17, 2022
Articles That Are Taking Off!
How Customer Service and Customer Experience Create Brand Loyalty
How Customer Service and Customer Experience Create Brand Loyalty
On my university campus there are many different food trucks that offer amazing food. Some of my friends have asked me “food from a food…
Zachary Raber
Oct 7, 2021
Customer Experience is NOT the same as Customer Support or Service!
Customer Experience is NOT the same as Customer Support or Service!
Graduation from university is on the horizon for me; pretty soon I’ll be receiving my degree in the mail with a graduation date of December…
Zachary Raber
Oct 1, 2021
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