[Advertiser Case Study] How to maximize Leads by combining Dable’s marketing tools with Media Funnels
“We mainly used Dable ads to focus on the upper funnel for exposure and hoping to increase the popularity of Imweb. After the actual implementation, we saw that the exposure and clicks brought excellent results, and the proportion of new users increased as much as 98%!”
Marvin & Justin — Imweb Marketing Team
Imweb is a B2B SaaS platform with the largest market share in Korea. Through its one-stop service, Imweb helps individuals, start-up teams and companies build image websites, shopping websites as well as develop cross-border e-commerce.
Imweb’s goal was to improve quality traffic to generate leads and maximize performance for businesses in Taiwan, such as internet stands and open store users, allowing them to take advantage of the service. With the help of Dable, Imweb was able to diversify their marketing methods and target the right audience.
CHALLENGE: Generate more leads and maximize performance
Since Imweb launched their service in Taiwan for only 2 years, its popularity and market share is still quite limited. Imweb needed to find new ways to generate more leads to maximize their performance. Imweb also needed to actively optimize campaigns through various marketing methods and increase ad traffic and exposure towards customers who require Imweb’s services.
SOLUTION: Optimize by implementing Dable’s Marketing Tools
- Use Dable’s UTM Code: Dable combined UTM tracking functions with social media to strengthen remarketing based on high-quality new traffic from Dable, thereby optimizing the Cost per action (CPA).
- Optimize ad contents: Dable optimized performance by replacing underperforming ad content with success cases, instead of the original contents which showed hot topics that weren’t related to their product.
- Leverage Dable’s media insights: By leveraging Dable’s media analysis reports, Imweb excluded media sites with both lower vCTR and Conversion Rates (CR) hence, successfully reaching consumers who are more interested in their product.
RESULT: Improved Lead Quality and Traffic
- Improved lead quality and lower CPC
- Higher quality traffic with lower bounce rate
- 75% decreased conversion costs for registrations after 1 month of optimization
Imweb was able to attract high-quality leads and expand towards the upper-level funnel as Dable’s ads played an important role in the consideration and awareness level, where Imweb lost high quality traffic before.
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