We’ve heard a lot about the convergence of brand and performance marketing. That’s great, but what does that mean?
I think it means two things:
1. Performance Marketing can focus on the brand
As we’ve turned the corner on another year around the sun, I want to bring up a topic we’ve talked about agnosia: Facebook’s future.
Every year that goes by, it seems Facebook gets hit with a tsunami of bad press about bad decisions and heated…
Yesterday I built a prediction on the premise that Facebook has gained a substantial market share on attention. Until that changes, they will continue to succeed.
I want to dive into what I mean by “until that changes.” For that, we have to…