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Daily Brief by PromaxBDA

Leading the global conversation on television marketing

Esquire Celebrates Movember With a ‘Stache Bash

Esquire Celebrates Movember With a ‘Stache Bash

Hosted by Nick Offerman, the weeklong marathon features iconic TV and movie moustaches of yore.

Nov 8, 2016

Brand/Rebrand: Sat.1

Brand/Rebrand: Sat.1

Germany’s oldest privately held channel gets an eye-popping facelift.

Nov 8, 2016

Inside Hulu’s Massive Marketing Campaign for ‘The Beatles’ Documentary

Inside Hulu’s Massive Marketing Campaign for ‘The Beatles’ Documentary

Hulu partnered with MoviePilot to launch live concerts, social activations and a fanzine, using personal stories to connect three…

Oct 19, 2016

For ‘Rocky Horror Picture Show,’ Fox Asks Fans to ‘Transcend Their Expectations’

For ‘Rocky Horror Picture Show,’ Fox Asks Fans to ‘Transcend Their Expectations’

Campaign to promote live reimagining of cult classic started with the original’s many fervent fans.

Oct 19, 2016

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PromaxBDA Brief

‘Let’s Movie’ Invites Viewers to Actively Experience TCM’s World of Classic Films

Marketing refresh uses memes, mashups to put contemporary twist on classic films.

PromaxBDA Brief

Disney Channels Latin America: Looking Locally for Transformative Stories

Three new series — “Jungle…

PromaxBDA Brief

Creative Review: Musikvergnuegen

Words of wisdom from the creator of the iconic Intel chimes and many…

PromaxBDA Brief

Design/Dissect: ‘Join or Die’ Image Spot

How History and Bacon & Sons created a VFX-heavy promo to…

PromaxBDA Brief

Take Five: Kahane Cooperman Goes Behind the Scenes of Amazon’s ‘The New Yorker Presents’

PromaxBDA Brief

Nat Geo’s ‘The Brain Show’ Unleashes the Mind’s Super Powers

Channel takes show’s live VR experience on the road, around the world.

by Justin W. Sanders

PromaxBDA Brief

The Warrior Executive: 5 Leadership Lessons from ‘The Vikings’’ Ragnar Lothbrook

Leadership expert…

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Abbi and Ilana Are the Match of the Century in Comedy Central’s ‘Broad City’

#BC3 returns Wednesday…

PromaxBDA Brief

The Magically Morphing Main Titles of ‘Mozart in the Jungle’

Season 2 of Amazon’s hit show has a…

PromaxBDA Brief

Guest Column: Beyoncé Makes Her Point at Super Bowl 50

Just because Rudy Giuliani objects to pop…

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