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Feb 17, 2016

The Warrior Executive: 5 Leadership Lessons from ‘The Vikings’’ Ragnar Lothbrook

Leadership expert…

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Dec 1, 2015

Brand/Rebrand: Eurosport

How DixonBaxi and Massive Music paired striking visuals with unorthodox sound…

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Nov 11, 2015

Creative Review: Belknap & Co.

Having helped create some of the world’s biggest media brands with…

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Nov 4, 2015

Creative Review: The Refinery

Less ego, more art defines this Los Angeles-based agency

by Jennifer Konerman

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Oct 19, 2016

Inside Hulu’s Massive Marketing Campaign for ‘The Beatles’ Documentary

Hulu partnered with MoviePilot…

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Feb 16, 2016

Abbi and Ilana Are the Match of the Century in Comedy Central’s ‘Broad City’

#BC3 returns Wednesday…

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Mar 17, 2016

Disney Channels Latin America: Looking Locally for Transformative Stories

Three new series — “Jungle…

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Nov 16, 2015

Brand/Rebrand: Canal del Fútbol (CDF)

Chile’s one and only professional soccer channel gets a rebrand…

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Feb 16, 2016

The Magically Morphing Main Titles of ‘Mozart in the Jungle’

Season 2 of Amazon’s hit show has a…

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Nov 18, 2015

Why Rebrand?

In a sea of content, what does rebranding gain for channel brands?

These were the top 10 stories published by Daily Brief by PromaxBDA; you can also dive into yearly archives: 2015, 2016.

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Daily Brief by PromaxBDA

Daily Brief covers all things television marketing under the umbrella of PromaxBDA, the global TV marketing association. More stories and posts can be found at http://brief.promaxbda.org.

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