Revenue Trends and Forecasts for 2023–2024: In-depth analysis of news publishers
Latest World Press Trends Study shows the majority of publishers report profit growth despite challenges
This is an extract from the WAN-IFRA’s annual flagship report, World Press Trends Outlook 2023–2024. Other chapters are also available as standalone articles. You can read the Executive Summary here, the Global Snapshot of Key Performance Indicators and a Comprehensive Business Outlook.
This chapter offers an in- depth exploration of the financial aspects of our survey respondents, delving into their 2023–24 revenues and their forecasts for the upcoming year.
Advertising remains the leading source of income
Although there remains a persistent drive among publishers to prioritise the growth of digital subscriptions and alternative forms of reader revenue, it is essential to recognise that advertising remains the primary source of income for many news outlets. Overall, among our respondents, advertising is expected to account for 43% of revenues over the next 12 months, rising to nearly half of publishers’ income (45.6%) in developing economies.
