96% of Ad Clicks Do Not Convert

Digital marketing spend is simply the mainstream of marketing and advertising. And the failure of many…

1995: 16 Million People on the Web

In June 1995, there were 23,500 websites. In December 1995, only 16 million people were using the web. Amazon launched. eBay and Craigslist too. Match “dot com” and MSN (then called “The Microsoft Network” that was embedded into Windows95 and its “active desktop”).

211% — The Value of Design

Although it’s a few years old, this one data point still resonates with me. It shows that design-driven…

To The Future Fast — with COVID as Digital Accelerant

5'll get ya 75 … ?!

“A 5% increase in customer retention can increase a company’s profitability by 75%” — Bain & Company

When Byron Sharp’s “How Brands Grow” arrived in 2010, agency strategists slowly began to shift their orthodox views of brand management. To this day, agency leaders…

Content on the Blockchain

The news media are fixated on the Bitcoin Bubble and, typically, missing the real story. Instead, we should look at Blockchain as the spawn of Napster.

After the first wave of file sharing was stymied by the limits of client-server systems, the first wave of…

52% of US Hispanics Use the Internet Only in English

This data point offers a fine opportunity for a little triangulation. You see, about half of US Hispanics access their favorite Internet services on a mobile device. And they’re more likely to interact with brands in social media and paid…

42% Take a Break from Facebook

Pew Research released findings from a recent study that deserves our attention. This Pew study implies…