Digital marketing spend is simply the mainstream of marketing and advertising. And the failure of many…
“A 5% increase in customer retention can increase a company’s profitability by 75%” — Bain & Company
When Byron Sharp’s “How Brands Grow” arrived in 2010, agency strategists slowly began to shift their orthodox views of brand management. To this day, agency leaders…
Although it’s a few years old, this one data point still resonates with me. It shows that design-driven…
Pew Research released findings from a recent study that deserves our attention. This Pew study implies…
In my own ethnographic research, I found that many current Amazon Echo owners received their first smart assistant speaker as a gift. At first it was a novelty device. They used it for trivia, Jeopardy and other games, and to stream music.
“Online advertising is also more affordable; White estimates that advertising to 10,000 people via direct mail costs about $5,000. Reaching the same number of consumers on Facebook costs $500 — one-tenth the price of direct mail.” — The…
Douglas Coupland’s novel, “Generation X: Tales for an Accelerated Generation,” was released in 1991. It’s 27. A fateful year for dead rock stars. Curt, Jimi, Janis, D. Boon. But I digress.