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Ab Testing
dataxu.technology
Notes and ideas from dataxu’s technology team
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Ab Testing
Charith Peris
in
dataxu.technology
May 13, 2019
A/B testing (a.k.a. split-run testing)
in Ad Tech
— why, when & what?
Why is A/B testing important?
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82
Charith Peris
in
dataxu.technology
Dec 6, 2018
Predicted Ghost Ads: An accurate and cost-effective method for advertisers to measure
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120
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