Archive of stories published by Dattaca Labs

How do you focus on the Right Customer?

We were very fortunate to get Peter Fader, Wharton Professor of Marketing and author of the book Customer Centricity: Focus on the right customer for strategic advantage give a lecture in Iceland this week. His talk was music to my ears as most of what we are…


Do we have a looming health crisis in Iceland?

this post was originally written as an Opinion piece for Iceland Monitor

I have been obsessed with Health and Data for a while now and the more I think about this and explore the possibilities, I am extremely optimistic…


Lets Get Personal

We are hosting a Personal Data hackathon on October 7th and 8th in Reykjavik University, Iceland. You can register here to participate. Building solutions using personal data has been a pain given the walled gardens of the service provider’s databases. With the advent of new EU General Data…