Deep thoughts from a Planner

The Charity Sector — 3 Big Lessons Learned

It’s been an exciting time, taking a fearless leap from the brand and agency side in…

The Rise and Impact of Self Service Ads

Social networks, Messaging apps and even Music platforms have recently been taking steps…

Learned and Grateful

This June will mark six and a half years since I left home in Bombay and moved to San Francisco for a Masters and a career.

Unlikely Media Partnerships

If you’ve been noticing a ton of interesting partnerships popping up in your news feed — you’re not alone…

It’s Genius to offer good customer service

I was in Portland (Oregon) visiting some friends over the thanksgiving break, one of…

The evolving role of a comms planner

For a brief second, crafting a brand message for social was in big demand. Why — The simplest…

Chef’s Table an analysis.

Hoorah!! Season 2 of Chef’s Table is on Netflix.

If the curious, rather the questioning side of your brain never shuts down you begin to see that the Chefs and their stories unfold in beautifully planned and strategic ways.

The case for an anti algorithm world.

On a recent evening at NYC’s Strand bookstore, in a dimly lit room filled with vintage books on the 7th floor, Nathan Jurgenson and Elspeth Reeve had a thought provoking chat about how the Internet has changed us.