Delasign

AR Behavioral Observations : What people do when they are interacting with augmented reality for the first time.

Muscle Mimicry: How our thoughts generate micro movements invisible to the naked eye.

Believe it or not, our thoughts and emotions spark electrical signals invisible to the naked eye.

A short description of Sustainability

Sustainability is a topic that entered my life at Imperial, and which was heavily discussed…

How choice architecture can help reduce environmental impact.

How the Hooked model can keep users coming back.

The People at the Heart of all Social Epidemics

In the game of social epidemics, there is only so much that one can do without getting, solicited or unsolicited, help from powerful entities. For up and coming inventors and designers, what is perhaps most frustrating is that the weight of your…

Messaging: The Crux of Discovery

Why Emotion is the Nucleus of all Viral Creations.

A Summary of 25 Weeks into Social Epidemics, Habits and Behavior

Having reached 25 weeks of writing on Social Epidemics, Habits and Behaviors, I figured that it would be nice to spend five weeks, breaking down & summarizing everything that I have discovered into parts.