I’m convinced that no matter what the channel, we will see bad templates and poorly designed personalization. I think the less focus on scaling volume in “touches” and the more focus on scaling connections the better off we’ll be.
Oliver Hart of Harvard split this year’s Nobel Prize in economics for his work on incomplete contracts.
Imagine an inventor who needs to distribute a new product. Success…
Let’s just look at how a customer might have become aware of our business in 1960.