I’m convinced that no matter what the channel, we will see bad templates and poorly designed personalization. I think the less focus on scaling volume in “touches” and the more focus on scaling connections the better off we’ll be.
In this HBR article, you learn a little bit about how Sheryl Sandberg, of Facebook, negotiated her first package.
I’ve talked about this before, but it’s worth highlighting again today.
One of most overlooked factors I see when I look at company website and messaging is bias.
You’ll want to dig into consumer behavior (bias being just a small component) if you want…