Marketing

Last week I was part of a panel at the Cannes Festival of Advertising which focused on purposeful marketing. Organised by the Effie Awards Russia, the panel touched on the research I published earlier this year and looked at how purpose can be put to work…

One of the insights from our Digital Society Index, launched earlier this year, is that there is a danger of backlash against technology in the digital economy. Ensuring high levels of trust and transparency should be a key part of the business…

#Introducing… Sokrati

In July this year we welcomed Sokrati, India’s leading data-driven performance marketing and analytics agency, to the…

My colleague Lars Holm published this article in Campaign this month. He argues that, in an effort to create a better world, agencies have to cast aside competition… and collaborate. A big ask for a very competitive industry! Here I wanted to share three…

#Introducing… media.at

In July this year, we welcomed media.at, one of Austria’s leading media agencies, to the Dentsu Aegis Network family…