Society

A lot has changed in the two years since United Nations Secretary-General Ban Ki-moon stood on the stage in Cannes and announced the Common Ground initiative. An unstable geopolitical context, an increasingly digital economy…

Last week I was part of a panel at the Cannes Festival of Advertising which focused on purposeful marketing. Organised by the Effie Awards Russia, the panel touched on the research I published earlier this year and looked at how purpose can be put to work…

Using machine learning in outdoor for good

It’s now 2 years since the Sustainable Development Goals (SDGs or “Global Goals”)…

My colleague Lars Holm published this article in Campaign this month. He argues that, in an effort to create a better world, agencies have to cast aside competition… and collaborate. A big ask for a very competitive industry! Here I wanted to share three…