GO SORRY or GO HOME: Sorry, I Am Not Spring/Summer 2017

Audacity is the fuel for the launch into fashionsphere. The team behind Sorry, I’m Not revved up for its second outing at Mercedes-Benz Fashion Week Russia on a full tank. Lead by the young designer Nikita Moiseenko (who admittedly…


Mind The Puppeteers: Viva Vox Summer/Spring 2017

Designer Oleg Ovsiyov is no puppet. He has steered brand Viva Vox through a decade of radical taste shifts in the volatile Moscow fashion scene. The rouble goes up, the glitter rains down. The oil stocks go south and the fur trade freezes up…


Right On Track: Artem Shumov Spring/Summer 2017

Artem Shumov refers to himself as an aspiring designer and the disarming modesty is refreshing. Nothing about him or his spring-summer 2017 collection showcased at Mercedes Benz Fashion Week Russia appears expectantly, well, Russian: no glitz

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