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IBM Design
Stories from the practice of design at IBM
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Stories from the practice of design at IBM

Editors
Go to the profile of IBM Design
IBM Design
Designing an IBM that works together, works the same, and works for me (and you). Please check out our publication Design at IBM
Go to the profile of Lauren Swanson
Go to the profile of Karel Vredenburg
Karel Vredenburg
Director, IBM Global Design Leadership, Culture, External Engagement, & Academic Programs
Go to the profile of Karel Vredenburg
Go to the profile of Caroline V Turner
Caroline V Turner
Content Designer at IBM Z
Go to the profile of Stephanie Boyls
Stephanie Boyls
Content designer at IBM
Go to the profile of Megan Calvin
Megan Calvin
Megan is a book-lover and product designer based in Brooklyn, New York. Learn more about her work at https://www.megancalvin.com/
Go to the profile of Renee Albert
Go to the profile of Justine Banbury
Justine Banbury
Content Strategist at IBM
Go to the profile of Jessica Tremblay
Jessica Tremblay
Designer and Program Manager for @ibmdesign focused on Racial Equity in Design (racialequityindesign.com)
Go to the profile of Derek Castillo
Go to the profile of Kara Kotwas
Kara Kotwas
Design Principal, IBM Research
Go to the profile of Lynn Harding
Lynn Harding
Content Designer, IBM Security Design
Writers
Go to the profile of Oen Michael Hammonds
Oen Michael Hammonds
Designer | Educator | Mentor
Go to the profile of Shelley Dignum
Shelley Dignum
UX Designer and Front End Developer at IBM
Go to the profile of Alessio Laiso
Alessio Laiso
Product and type design • http://alessiolaiso.com
Go to the profile of Tom Roach
Tom Roach
Senior UX Designer, AI & Data, IBM Watson. Speaking for myself.
Go to the profile of katie orenstein
katie orenstein
internet lover ♡ cheeseburger aficionado ♡ security design lead @ibmdesign
Go to the profile of Diego Hernandez
Diego Hernandez
UX Software Engineer
Go to the profile of Bill Higgins
Bill Higgins
VP of watsonx Platform Engineering and Open Innovation
Go to the profile of Colin Budd
Colin Budd
Digital Advisor @ Microsoft focused on emerging technologies and innovation. www.xbudd.com // @xbudd
Go to the profile of Samir Dash
Samir Dash
UX.Innovation.
Go to the profile of Ryan Arnell
Ryan Arnell
Design & Front end Engineer @ IBM. I write about user friendly design and development www.ryanarnell.com || @ryanarnell
Go to the profile of Bethany Sonefeld
Bethany Sonefeld
Design Lead, Carbon Design System / @_carbondesign / @IBMcloud // Views are my own.
Go to the profile of Megan Mulholland
Megan Mulholland
UX and Visual Designer at IBM Design ATX
Go to the profile of John Morgan
John Morgan
John Morgan — A Design Lead currently working for IBM Cloud
Go to the profile of Ann F. Novelli
Ann F. Novelli
Designer @IBMDesign. Adopted Dog Mom. Always in search of sushi. Posts are mine, or I stole them. (she/her)
Go to the profile of Nathan Lavertue
Nathan Lavertue
Global Experience Design Director @ibm_ix. Design, technology, music, hockey, snowboarding & motorcycles. Opinions are my own.
Go to the profile of Paul McInerney
Paul McInerney
UX research and design for 20+ years. Working in Toronto.
Go to the profile of Gord Davison
Gord Davison
Senior design manager and Studio manager
Go to the profile of Chloe Poulter
Chloe Poulter
Leading Design at Aveni.ai — supporting NLP experts to empower the customer service industry using Design Thinking. Previously IBM.
Go to the profile of Tom Waterton
Tom Waterton
Senior Content Designer at IBM Design. Also husband, father, dog walker, bookworm, brewer, thinker, inventor, and writer.
Go to the profile of Nia Johnson
Nia Johnson
I write about early-stage startups.
Go to the profile of david hans
david hans
Career long advocate for customer-first design. I achieve true mindfulness at the beach. Lifelong NY Met fan, sigh.
Go to the profile of Jessica Tremblay
Jessica Tremblay
Designer and Program Manager for @ibmdesign focused on Racial Equity in Design (racialequityindesign.com)
Go to the profile of Adam Kleiner
Go to the profile of Esteban Pérez-Hemminger
Esteban Pérez-Hemminger
Puerto Rican, avid collaborator, pun aficionado, and designer. Currently: Staff Designer + UX Manager @ Google
Go to the profile of Shirley Xu
Go to the profile of Colin Narver
Colin Narver
Design Leader / Investor / Advisor. Thoughts and opinions are my own.
Go to the profile of Lehel
Lehel
Product Designer and Frontend Dev. Part time whiskey snob, full time geek. Hopefully leaving the web a little nicer than I found it.
Go to the profile of Josh Montgomery
Josh Montgomery
A frontend developer with a passion for UX and open resources.
Go to the profile of David Williams
David Williams
is a Studio and Senior Design Manager at IBM Studios Toronto Spadina.
Go to the profile of Kelly Churchill
Kelly Churchill
FED@IBM Program Lead, Front End Engineer
Go to the profile of Rebecca Love
Rebecca Love
Designer
Go to the profile of Kara Kotwas
Kara Kotwas
Design Principal, IBM Research
Go to the profile of John Murray
Go to the profile of Kirsten Brunner McDonald
Kirsten Brunner McDonald
Seeking truth, beauty, and meaning. Designer for the IBM mainframe. Views are my own.
Go to the profile of Sandra Tipton
Sandra Tipton
Design Program Director @IBM | UX Leadership | Product Design
Go to the profile of Roosevelt T. Faulkner
Roosevelt T. Faulkner
Design researcher and writer. Lover of dope stuff. Grinding in Austin, TX.
Go to the profile of Doug Powell
Doug Powell
VP of Design (former IBM & Expedia)
Go to the profile of Gabriella Lanning
Gabriella Lanning
User Research @ Google // Come say hi on LinkedIn
Go to the profile of Nick DePietro
Nick DePietro
Interface Designer at IBM Cloud
Go to the profile of Jennifer Aue
Jennifer Aue
AI design leader + educator | Former IBM Watson + frog | Podcast host of AI Zen with Andrew and Jen + Undesign the Grind
Go to the profile of Marco Di Costanzo
Marco Di Costanzo
Marco Di Costanzo is a UX design lead working on AI-enhanced software for IBM in San Francisco. He has a background in UX, front-end dev, and design strategy.
Go to the profile of Lawrence Humphrey
Lawrence Humphrey
Systems thinker & storyteller. lawrencehumphrey.com
Go to the profile of Michael Stewart
Michael Stewart
I've been ux designer working in the enterprise software space for about 18 years now. I also teach part-time in a ux program at the local Community College.
Go to the profile of Lara Hanlon
Lara Hanlon
Founder, Director at Portion Collaborative | Reimagining our food systems | TEDx and Creative Mornings speaker | http://www.larahanlondesign.com/
Go to the profile of Ashley Golen Johnston
Ashley Golen Johnston
Product Designer & Design Strategist. Leader of cross disciplinary teams. Artificial Intelligence software specialist. Pittsburgher. Spaceandcolor.co
Go to the profile of Russell Huffman
Russell Huffman
I am a product manager with Quantum Computing Inc. I have an art background but grad school at Georgia Tech brought me into the tech scene.
Go to the profile of Keesa Robinson
Go to the profile of Milena Pribić
Go to the profile of Shira Brin-Barak
Shira Brin-Barak
UX Lead at IBM
Go to the profile of Erich Manser
Go to the profile of Cameron Calder
Cameron Calder
Design Principal @ IBM
Go to the profile of Edesio Santana
Edesio Santana
IBM Enterprise Design Thinking Chapter Head, Wrocław
Go to the profile of Nick Hahn
Nick Hahn
Design Principal and Design Thinking evangelist on the IBM Cloud Platform team at IBM. He is a 15-year veteran of user-centered design.
Go to the profile of joseph meersman
joseph meersman
been there. done that. learn from my mistakes.
Go to the profile of Felix Ekwueme
Felix Ekwueme
Building Supply Chain Tech products @Amazon. Formerly @Wayfair, @IBM, Startups. Investing at @entrancevc.
Go to the profile of Josh Kimmell
Josh Kimmell
Design Lead @ IBM
Go to the profile of Robyn Johnson
Robyn Johnson
UX design manager at IBM, happiest at the intersection of UX design + content, passionate about healthy teams, wife to Brice, mama to Elle and Em.
Go to the profile of Shixie
Shixie
Crafting design systems and design language at IBM. ❤ Motion, color, data viz, AR/VR
Go to the profile of Michael Zuliani
Michael Zuliani
Senior design manager at IBM 🇨🇦 : enterprise design thinking, workshop moderation, UX design, design research, systems design engineering and ex-front-end-dev
Go to the profile of Dave Huber
Dave Huber
Design Practices Lead @IBM Cloud, Data and AI | Austin TX
Go to the profile of Hyun Seo
Hyun Seo
Designer, developer, author, and person.
Go to the profile of Sasha Kerbel
Sasha Kerbel
UX Writer sharing my experiences and growth in the design space.
Go to the profile of Jimmy Dyer
Jimmy Dyer
Senior Design Lead at IBM
Go to the profile of Alex Swain
Go to the profile of Eunice
Eunice
Design Manager at IBM. Shaping a sustainable culture of design through strengthening our design practices & community.
Go to the profile of Scott Strubberg
Go to the profile of Matthias L Chavanne
Matthias L Chavanne
Swiss UX Designer | Story teller | Designing for IBM Cloud and Cognitive Software in Austin (TX) | www.linkedin.com/in/matthiaschavanne
Go to the profile of Jenny Woo
Jenny Woo
Design Lead of Immersive Experiences at IBM
Go to the profile of Daniel Richardson
Go to the profile of Stephanie Cree
Stephanie Cree
Design Lead and UX Engineer at IBM Cloud. Passionate about motion, sustainability, accessibility, and collaboration.
Go to the profile of Mrinali Kamath
Mrinali Kamath
UX Design @ Amazon’s UX lab | Public speaker | Mentor
Go to the profile of Kaley Coffield
Kaley Coffield
Designer, educator, and creative hobbyist
Go to the profile of Andrew Cuevas
Andrew Cuevas
UX Designer at IBM
Go to the profile of Gina Oh
Go to the profile of Cathy Wang
Go to the profile of Cathy Wang
Go to the profile of Maia Herring
Maia Herring
UX Designer
Go to the profile of Rick Sobiesiak
Go to the profile of Lauren Swanson
Go to the profile of Eric Chung
Eric Chung
Exploring ways to reinvest in yourself
Go to the profile of Olivia Gamadanis
Go to the profile of Ploy Buraparate
Ploy Buraparate
Constant learner, overthinker, and charming neurotic. Ploy Buraparate is a designer, researcher, and eccentric at the Colorado Digital Service
Go to the profile of Ashwini Kamath
Ashwini Kamath
I bleed blue - Indian cricket fan, Michigan Wolverine, and IBMer. I am also a UX Designer and Architect. Opinions are my own.
Go to the profile of BJ Scheid
Go to the profile of Jamie Waese
Go to the profile of Cate Wilcox
Cate Wilcox
UX Designer @ IBM
Go to the profile of Marcela Cabrera
Marcela Cabrera
Design Lead, Bass Player and World Class Creative Guru
Go to the profile of Chelsea Calhoun
Go to the profile of Jon G. Temple
Jon G. Temple
Jon Temple is a Design Principal at IBM, with over 25 years of UX experience. A graduate of Vassar College (BA) and University of Cincinnati (MA & PhD).
Go to the profile of Data Visualization Book Club
Data Visualization Book Club
We design data visualization tools at IBM. We meet every Friday to share cool stuff.
Go to the profile of Corrie Kwan
Go to the profile of Dan Stulck
Dan Stulck
Business Designer for IBM iX
Go to the profile of Jenny Price
Jenny Price
Jenny Price is the DesignOps Lead and Manager for the Transformation & Operations Team, as part of global Finance & Operations at IBM.
Go to the profile of Anna Brunson
Anna Brunson
I’m a Community Design Lead for Watson Health, a singer-songwriter, a local Austinite and tree hugger, and a Schitt’s Creek enthusiast.
Go to the profile of Bo Campbell
Bo Campbell
HCI UX A11Y
Go to the profile of Bo Campbell
Go to the profile of Rachel Miles
Rachel Miles
UX Researcher | Writer | Artist| Running 2 blogs: renaissancerachel.com (tech and wellness) | rowenapendragon.com (myths and legends)
Go to the profile of Nicole Keyes
Nicole Keyes
UX & CX Researcher @ IBM | Turning curiosities into a career
Go to the profile of Karel Vredenburg
Karel Vredenburg
Director, IBM Global Design Leadership, Culture, External Engagement, & Academic Programs
Go to the profile of Tucker Hemphill
Tucker Hemphill
Product Design Lead @ IBM
Go to the profile of Jeff Neely
Jeff Neely
VP of Design, IBM zSystems and LinuxONE
Go to the profile of Manasi Vaidya
Manasi Vaidya
User Research and Project Management | Grad Student at MIT
Go to the profile of Theresa Nguyen
Theresa Nguyen
UX Researcher @ HubSpot
Go to the profile of Call for Code
Call for Code
This multi-year global initiative asks developers and problem solvers to take on COVID-19 and climate change
Go to the profile of Bilgenur Öztürk
Bilgenur Öztürk
collector of laughter, product & user experience designer
Go to the profile of Jessica Clavin
Jessica Clavin
User Experience Designer @ IBM // Enterprise Design Thinking Coach // French fry Connoisseur // Brooklynite
Go to the profile of Rebecca Knowe
Go to the profile of Cara Viktorov
Cara Viktorov
I’m a leader in content strategy, content design, and a longtime advocate for the user’s experience.
Go to the profile of Dan Silveira
Dan Silveira
Service & Experience Design Consultant, IBM Consulting
Go to the profile of Jodi Cutler
Jodi Cutler
wifey. maker of things. whole food cooker. treehugger. LADA - Type1 diabetic. HEB Partner
Go to the profile of Nicole Raine
Go to the profile of Kate Sullivan
Kate Sullivan
I’m a Design Thinking Coach at IBM. By day I lead, teach and strategize with my clients and teammates. By night I binge British period dramas and needlepoint.
Go to the profile of Michelle Chen
Michelle Chen
work in progress | design researcher at ibm security
Go to the profile of Dylan Dotolo
Dylan Dotolo
UX & Visual Designer @IBM, based in Austin TX, working on cloud technologies, currently focused on designing hybrid cloud experiences with IBM Cloud Satellite.
Go to the profile of Jenny Hsiao Sanchez
Jenny Hsiao Sanchez
Design Lead with strong Visual Design background for the Transformation & Operations Teams at IBM and Enterprise Design Thinking Coach.
Go to the profile of Kathryn Briscoe
Go to the profile of Sara Elsharawy
Sara Elsharawy
Tech Content Designer @IBM • Data & AI tools • UX of AI • HCI • Interested in Narrative Experiences, Tech Ethics, Discourse & Persuasion.
Go to the profile of Analuisa Del Rivero
Analuisa Del Rivero
Visual & UX designer at IBM
Go to the profile of Celin Yao
Go to the profile of Mitchell Bernstein
Go to the profile of Theresa Faught
Go to the profile of Renee Albert
Go to the profile of Kate Hodges
Go to the profile of Arun Joseph Martin
Arun Joseph Martin
Service Designer. On LinkedIn - https://www.linkedin.com/in/arunjmartin/ | Service Design Book Club & Service Design Journeys | Avid local transit traveler
Go to the profile of Chris Rader
Chris Rader
Design and Research Leader and a Registered Nurse. Opinions expressed are solely my own.
Go to the profile of Pascal Potvin
Pascal Potvin
I help founders and leaders translate vision into user experiences that drive growth and unlocks revenue. | Design Principal | MBA | Avid observer
Go to the profile of Katrina Alcorn
Katrina Alcorn
General Manager, Design at IBM. “MAXED OUT” Author http://amzn.to/2mCZsAT Opinions are my own.
Go to the profile of Amit Sathe
Go to the profile of Myriam Battelli
Myriam Battelli
Visual Designer @ IBM
Go to the profile of Nigel Prentice
Nigel Prentice
Interested in how user design, technology, commerce, creativity, and ethics truly impact our lives.
Go to the profile of Nora Pekker
Nora Pekker
Design and Research Operations @ Kiwi.com
Go to the profile of Alisha (Moore) Padolsky
Alisha (Moore) Padolsky
UX Design Lead @IBM | alishamooredesign.com | racialequityindesign.com
Go to the profile of Brett Witteck
Brett Witteck
As a design researcher, the goal is to uncover insights, inform design decisions, and create new opportunities to improve business outcomes.
Go to the profile of Kim Callery
Kim Callery
IBM Design Director | UX Leadership | Interaction Design | User Experience | Product Design | User Research | Team Management
Go to the profile of Kim Holmes
Kim Holmes
Design lead for developer tool apps at a major corporation that favors the color blue.
Go to the profile of Julia Lauer
Julia Lauer
As a UX Designer within the CIO Design domain, I strive to create intuitive and delightful experiences that make work better for IBMers across the globe.
Go to the profile of Edson Soares
Edson Soares
Designer, Technologist and Videomaker
Go to the profile of Alexandra Dean Grossi
Go to the profile of Danielleelchik
Danielleelchik
Design Lead, IBM Security
Go to the profile of Charlotte Wittels
Charlotte Wittels
UX Designer at IBM
Go to the profile of CD Holmes Miller
CD Holmes Miller
AIGA Medalist 2021 Cooper Hewitt Design Visionary 2021 IBM Honorary Scholar Eminent Luminary
Go to the profile of Marion Hekeler
Marion Hekeler
Visual Design Lead @IBM | based in Stuttgart, Germany | designing human-centred experiences | passionate about typography, design systems, travelling & nature
Go to the profile of sheelagc
sheelagc
User Researcher at IBM
Go to the profile of Angela Runge
Go to the profile of Benjamin Ma
Benjamin Ma
Hi Friends! I’m a Tech Consultant, Maths Tutor and Youtuber on a mission to create a transparent future.
Go to the profile of Sutong
Go to the profile of Ryan Mellody
Ryan Mellody
Creative Director at IBM Research. Artist, maker, and designer.
Go to the profile of Lily Peng
Go to the profile of Andreina Dyer
Andreina Dyer
Design Research Lead @ IBM & UX in ATX Design Community Organizer. Interested in tech, and creative research methods.
Go to the profile of Dante Guintu
Dante Guintu
Full-time dad, sketchnote buff, wannabe bass player. Recovering graphic designer | DesignOps @ IBM.
Go to the profile of Natalia Russi-Vigoya
Go to the profile of Joni Saylor
Joni Saylor
Designer, thinker, doer. Tweets are my own.
Go to the profile of Haidy Perez-Francis
Haidy Perez-Francis
Vice President of Design, IBM Security
Go to the profile of Ana Manrique
Ana Manrique
Design Executive in Data & AI at IBM
Go to the profile of Ana Manrique de Sevilla
Ana Manrique de Sevilla
VP of Design @ IBM
Go to the profile of Andrea Karina Burgueno
Andrea Karina Burgueno
I believe in the power of design methods to humanize our technologies.
Go to the profile of M Hoover
Go to the profile of Susana Rodriguez de Tembleque
Go to the profile of Linda Martinez
Linda Martinez
User Researcher on IBM's Data and AI Team https://www.linkedin.com/in/lindamartinez100/
Go to the profile of Julia Blyumen
Go to the profile of Chris Hammond
Chris Hammond
Design Leader :: IBM Design, Passionate about People, Innovation, Sustainability, and other Big Challenges. All views stated here are my own.
Go to the profile of Craig Moser
Craig Moser
UX Design Executive. VP of Design @ IBM.
Go to the profile of Martin Keen
Go to the profile of Tales Abdo
Tales Abdo
UX Designer
Go to the profile of Joshua Vaughn
Joshua Vaughn
Professional user experience design leader. Amateur tribute band guitarist and musicologist. Hoosier turned Californian.
Go to the profile of Laura Dohle
Laura Dohle
Advisory User Experience Designer @IBM. Designer by qualification, data scientist by passion. Opinions are my own.
Go to the profile of Praasshant Dubey
Praasshant Dubey
Journey Through Words and Imagination. As UX designer @IBM, I blend insights with a deep love for storytelling. I write about everything that touches me!
Go to the profile of Eileen Boerner
Go to the profile of Jin Leem
Jin Leem
Jin is a UX and visual designer at IBM Z DevOps. She is a singer, a student of ancient Roman history, and an illustrator. She worships cats full time.
Go to the profile of Megan Calvin
Go to the profile of Kristine Berry
Kristine Berry
IBM Z DesignOps Program Director
Go to the profile of Psicono
Psicono
Content Development Manager at IBM Z
Go to the profile of Lynn Harding
Lynn Harding
Content Designer, IBM Security Design
Go to the profile of Noah Treviño
Noah Treviño
Photographer + Designer
Go to the profile of Catherine Zee Poor
Catherine Zee Poor
Design Program Director, IBM zSystems
Go to the profile of Izabella Timmons
Izabella Timmons
Designer at IBM Cloud.
Go to the profile of Angel Montesdeoca
Angel Montesdeoca
Global Leader, IBM's Hyper Blue AI Incubator. Ex-Facebook, Google.
Go to the profile of Cheryl Loughlin
Cheryl Loughlin
Mom, wife, design leader for IBM zSystems, amateur photographer, UX / multimedia designer and creator, and lover of live music
Go to the profile of Tim Reiser
Tim Reiser
Senior Design Lead and Manager at IBM
Go to the profile of Hermione Bossolina
Go to the profile of Rosie Sycks
Rosie Sycks
Rosie Sycks is a UX designer & researcher at IBM. All thoughts here are her own.
Go to the profile of Cristina McComic
Cristina McComic
Content Design and Development at IBM. Former Marketer, Current Inventor at IBM.
Go to the profile of Iman Carr
Go to the profile of Izzi Cain
Go to the profile of Sofia Gervasoni
Sofia Gervasoni
UX Designer for IBM Watson
Go to the profile of Jeeyoung Yang
Jeeyoung Yang
Design Lead at IBM, passionate about creating designs at scale with quality. Currently based in Germany.
Go to the profile of Akari Takada
Go to the profile of Gabby Hoefer
Gabby Hoefer
UX Researcher @IBM // NYC
Go to the profile of ayako moritomo
ayako moritomo
UIUX designer, Japan. Innovation desinger at IBM. Typography for screen : https://amzn.asia/d/bCYM4k8
Go to the profile of Lily Yue
Lily Yue
zAIOps Portfolio Design Strategist at IBM
Go to the profile of Yafei Ma
Go to the profile of Asha Newsom
Asha Newsom
Designer at IBM.
Go to the profile of Chu-Yi Vuong
Chu-Yi Vuong
Service & Experience Designer at IBM iX
Go to the profile of Justin Weisz
Justin Weisz
Manager, Senior Research Scientist, & Strategy Lead, Human-Centered AI at IBM Research. My opinions are my own.
Go to the profile of Ernest Crvich
Ernest Crvich
Software Engineer / Web Developer at IBM
Go to the profile of Silvia Podestà
Silvia Podestà
Innovation Designer@ IBM.
Go to the profile of Ben Cox
Ben Cox
IBMer working on software at Hursley, UK. Christian, tech geek. Views are my own.
Go to the profile of Lauren Inacio
Lauren Inacio
User Experience Designer
Go to the profile of Mícheál Douglas
Mícheál Douglas
Senior Design Lead at IBM
Go to the profile of Ann DePaolo
Ann DePaolo
z/OS CDD Release Planner, IBM Z Content Design and Development