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Design Innovation

Stories of human-centered design, creativity, & the power to metabolize complex ideas into experiences that resonate with audiences

Passion for Working Late

Passion for Working Late

Retirement sounds like it would be nice if work had not been enjoyable.
Go to the profile of Jake Trussell
Jake Trussell
Jul 22, 2019
This 6-Step Design Thinking Method Could Improve Employee Experience

This 6-Step Design Thinking Method Could Improve Employee Experience

While many organizations have become adept at designing great customer experiences that lead to strong brand affinity, there are far fewer…
Go to the profile of Jake Trussell
Jake Trussell
Jun 10, 2019
Employee Experience Design is Key for an Exceptional Customer Experience

Employee Experience Design is Key for an Exceptional Customer Experience

Meaningful brand interactions can forge positive relationships with customers. This is amplified when employees also feel good …
Go to the profile of Jake Trussell
Jake Trussell
May 25, 2019
Rumination on Innovation

Rumination on Innovation

To innovate is to alter established practices by introducing new ideas. It’s fundamentally creative, but it’s also a science …
Go to the profile of Jake Trussell
Jake Trussell
May 29, 2018
Elevating Creative Economies

Elevating Creative Economies

A region’s creatives are at the center of its story as they and their businesses drive innovation, economic growth and job creation.
Go to the profile of Jake Trussell
Jake Trussell
Apr 29, 2016
Rebranding: A Case Study

Rebranding: A Case Study

Refreshed positioning and identity shed new light on the who, what and why.
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Jake Trussell
May 26, 2015
Which Came First, Creatives or the Cash?

Which Came First, Creatives or the Cash?

How Does the Creative Economy Impact Economic Development?
Go to the profile of Jake Trussell
Jake Trussell
May 17, 2012
Building Site Selector

Building Site Selector

Mapping Optimal Business Locations in Chicago
Go to the profile of Jake Trussell
Jake Trussell
Nov 8, 2011
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