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Passion for Working Late

Passion for Working Late

Retirement sounds like it would be nice if work had not been enjoyable.
Go to the profile of Jake Trussell
Jake Trussell
This 6-Step Design Thinking Method Could Improve Employee Experience

This 6-Step Design Thinking Method Could Improve Employee Experience

While many organizations have become adept at designing great customer experiences that lead to strong brand affinity, there are far fewer…
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Jake Trussell
Employee Experience Design is Key for an Exceptional Customer Experience

Employee Experience Design is Key for an Exceptional Customer Experience

Meaningful brand interactions can forge positive relationships with customers. This is amplified when employees also feel good …
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Jake Trussell
Rumination on Innovation

Rumination on Innovation

To innovate is to alter established practices by introducing new ideas. It’s fundamentally creative, but it’s also a science …
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Jake Trussell
Elevating Creative Economies

Elevating Creative Economies

I was down in Austin, TX last month at that media industry mecca called SXSW. Along with a delegation of Chicago makers, innovators, and…
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Jake Trussell
Rebranding: A Case Study

Rebranding: A Case Study

Refreshed positioning and identity shed new light on the who, what and why.
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Jake Trussell
Which Came First, Creatives or the Cash?

Which Came First, Creatives or the Cash?

How Does the Creative Economy Impact Economic Development?
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Jake Trussell
Building Site Selector

Building Site Selector

Mapping Optimal Business Locations in Chicago
Go to the profile of Jake Trussell
Jake Trussell
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