In late 2015, my colleague Zach and I went out to get coffee and overhaul Optimizely’s…
By Silvia Amtmann and Zach Leach, Senior Product Designers
Over the past year and a half, we’ve been hard at work on the newest version of Optimizely’s A/B testing product, which…
Spend enough time in any large app or website and you’ll discover interface design inconsistencies. This design debt accumulates as we ship new features, react to customer feedback and run experiments. Seemingly small details add up to reduce user confidence and…
In October of 2015, we launched Optimizely Personalization. This new product makes it easy for our customers to serve customized content to specific groups of visitors. By doing so, our customers can provide a superior experience to…
One of Optimizely’s core values is customer empathy. We strive to understand our customers as deeply as possible so that we can build products that are essential to them.
Once you build a tool, you want people to use it. Several Optimizely projects were using…
Note: This post appeared originally on CSS Tricks on February 2, 2016.
When I first started working on web projects, stylesheets were seen as a necessary evil. It was neither a real language to be…
