Who do you want your customers to become?
Sitting in Jim Kalbach’s workshop “Rapid Mapping for Sprints”, as part of Google’s…
Design @ Optimizely
Stories about design and product development from Optimizely’s Design team.
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Balancing design consistency and developer productivity in a design system
Balancing design consistency and developer productivity in a design system
Building a design system at Optimizely that promotes collaboration, discourages one-off solutions, and optimizes for long-term productivity…
Design your way to better design feedback
Design your way to better design feedback
In late 2015, my colleague Zach and I went out to get coffee and overhaul Optimizely’s cross-functional feedback sessions. Our Web…
Faster, easier, and more scalable: meet Optimizely X Web Experimentation
Faster, easier, and more scalable: meet Optimizely X Web Experimentation
By Silvia Amtmann and Zach Leach, Senior Product Designers
Pay Down Design Debt with Polish Day
Pay Down Design Debt with Polish Day
Spend enough time in any large app or website and you’ll discover interface design inconsistencies. This design debt accumulates as we ship…
