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Design @ Optimizely

Stories about design and product development from Optimizely’s Design team.

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Neha Saigal in Design @ Optimizely

Dec 3, 2017

Who do you want your customers to become?

Sitting in Jim Kalbach’s workshop “Rapid Mapping for Sprints”, as part of Google’s…

2 responses

Silvia Amtmann in Design @ Optimizely

Jan 11, 2017

Design your way to better design feedback

In late 2015, my colleague Zach and I went out to get coffee and overhaul Optimizely’s…

1 response

Dave Rau in Design @ Optimizely

Nov 1, 2016

Pay Down Design Debt with Polish Day

Spend enough time in any large app or website and you’ll discover interface design inconsistencies. This design debt accumulates as we ship new features, react to customer feedback and run experiments. Seemingly small details add up to reduce user confidence and…

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Neha Saigal in Design @ Optimizely

Sep 21, 2016

Behind the Design: Optimizely’s Personalization Results

In October of 2015, we launched Optimizely Personalization. This new product makes it easy for our customers to serve customized content to specific groups of visitors. By doing so, our customers can provide a superior experience to…

Jeff Zych in Design @ Optimizely

Aug 29, 2016

Managing Design work with Discovery Kanban at Optimizely

Want help using this process at your company? Hit me up.

In my previous article, I described how we transformed our Agile development process at Optimizely to include research and design by implementing our…

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olga antonenko young in Design @ Optimizely

Jul 22, 2016

Building Personas at Optimizely

One of Optimizely’s core values is customer empathy. We strive to understand our customers as deeply as possible so that we can build products that are essential to them.

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Jeff Zych in Design @ Optimizely

Jul 13, 2016

Discovery Kanban at Optimizely

How we transformed our Agile process to include research and design

7 responses

Jeff Zych in Design @ Optimizely

Jan 20, 2016

Design Gallery: Optimizely Personalization

In October of 2015, Optimizely launched its newest product, Personalization. The design process led us down many paths that ultimately weren’t taken. We decided to revisit all of those lost ideas by creating a gallery space for the company to walk through…

Katie Rinkevich in Design @ Optimizely

Oct 26, 2015

The Product Designer’s Concept Car

How Optimizely Uses Concept Cars to Drive Product Vision

Jeff Zych in Design @ Optimizely

Aug 18, 2015

The Structure of Optimizely’s Design Team

Optimizely’s Design team is on a mission to design great products that enable our customers to turn data into action. To achieve this goal, we have 3 product roles and 2 marketing roles to define the entire customer experience, from the first interaction…

3 responses