The 2300-year-old Secret to Better Design
Over two millennia ago, Aristotle created a reusable architecture that can help today’s innovators design everything from better stories to AR apps. You can use this structure to write the next HBO/Netflix binge-worthy series or to design the next influential tech platform.
I’ve drawn two maps to show the flow—the first written with Aristotle’s original terms, and the second written in terms we use today.
The journey starts with a problem and progresses through various stages of suffering until the hero finally figures out something about her or his situation and then uses this epiphany to approach the problem differently. Armed with this new insight, the hero solves the problem (or in a tragedy, the hero might not exactly solve the problem, but at least will know WHY).
The story ends with the hero (and the audience) emotionally, intellectually, or spiritually transformed by the experience.
Peripeteia → Pathos → Anagnoresis → Katharsis
Problem→ Suffering → Idea → Transformation
Here’s a version translated into the type of story arcs used today.
This structure makes for a great story, but how does it apply to other efforts — like designing a better doorknob or coding an app?
This same story path describes the design process in general, except now, the innovator is the one who goes on the journey of suffering, inquiry, perseverance and epiphany. Abstracted out, the process looks like this:
- Start with a problem felt by humankind.
- Trace the suffering to its source to uncover a fundamental truth about the human condition.
- Use this epiphany to design a solution. It might help to make a map.
- Execute, iterate, and ship. With luck, your solution will help humanity and transform an industry, market, or experience.