Whether you are a CEO, an entrepreneur, a product manager, a designer, a consultant or a freelancer—story is your job.
Skip your history and your most recent accomplishments: The real story is the promise your brand makes.
Every action you take is a promise delivered to your audience. Are you promising unlimited, free-flowing creativity? Are you promising strict attention to detail? Are you promising rigorous testing? Cutting-edge experimentation? Data-driven decisions? Raw artistic talent?
What is your promise?
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