Design Synthesis

A step-by-step guide to translate research into actionable insights

A Service Design Process, Part 1 of 3.

From Understanding to Ideating

The Rather Unsurprising Rise of Uber Airways

“Welcome to our San Francisco — Los Angeles service, feel free to take any…

One Design Framework to Rule Them All

With their similarities and differences, iOS and Android…

Sobre los referentes y el diseño

Diseñar se trata de resolver problemas. Independientemente de la metodología que se utilice en la…

Prototyping for innovation

Rethinking prototypes as a tool, not a phase.

Why prototype?

Brand as Strategy, a Guide for Startups

How brand can be your startup’s most powerful decision-making…