User Needs

The real needs of wearable and fitness app users

CFP: Let’s predict your activity for next week

There is an App for that?

Do you even know there might be an App or Wearable out there that can help you achieve your personal fitness goals?

In last week’s post we talked about how everyone has personal goals regarding their fitness and how wearables and apps might be useful in…

Do people want personalized wearables?

After exploring and researching the wearable market during the last two weeks, we wanted to build a first, low fidelity experience prototype to determine if users actually have a need for our idea.

Get challenged!

When we interviewed people about their fitness motivations a few months ago some of them said “sports is a lifestyle”. They also emphasized that the social aspect of doing sports is very important. Obviously, exercising with friends is much more fun than alone. Moreover, you are less likely to…