Customer development is a methodology for testing ideas and hypotheses early to…
Traditionally for a product company the user journeys that were focused on were the ones accrued during the…
Similar to the pushes and pulls identified with the Jobs To Be Done methodology, analysing the users…
After creating an MVP customers from across the technology adoption lifecycle (TAL) will start to use it. The problem is any…
When interviewing customers you are trying to dig down to the emotional, social and functional value and contexts in which they…
Business side synergy is when a business engages in a new activity with another business that is beneficial, and can boost…
In Hooked it outlines 3 rewards:
“Feeling hungry? Eat our chocolate bar, it’s full of oats and will keep you from feeling hungry for hours” ❎
“We create products to make you perform at your best, by keeping hunger at bay during the day. Our current solution is…
Intercom’s book on jobs to be done (JTBD) has a method called the Job Story which gains insight into the job the user is trying to do:
[ When _____ ] [ I want to _____ ] [so I can _____ ]
In a lot of business texts, you’ll be advised to work hard. But what does that mean? What is hard work?
It’s not the number of hours you work, but rather the type of work you are doing.
