IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the…
The first brand that comes to my mind when talking about companies’ expansions beyond their original markets is Amazon. It…
Many luxury brands sell a lot of products with their logos prominently on display. Whether it’s the little honeybee or snake…
According to Kerin, market segmentation involves aggregating prospective buyers into groups, or segments, that have…
Marketing Approaches: Kerin vs Godin
Both Godin and Kerin are experts in Marketing and have extensive experience and knowledge in the field. However, they…
Bots are software applications that runs automated tasks over the internet. They are used to perform repetitive jobs, such…
The term tribal marketing is becoming very popular. This concept represents the practice of identifying consumers as a group based…
I believe that bloggin about marketing is an excellent opportunity to learn more about the topic. Marketing is an essential channel to reach the end goal of any business. Actually…
