Perfect Is The Enemy of the Good — Why Perfectionism Is Killing Your Teamwork

Quantitative v/s Qualitative testing

User experience (abbreviated as UX) is how a person feels when interfacing with a system. It’s…

Why Sketching Is Crucial Prior To Wireframing

Whenever I am assigned to design an application or website, I start to develop…

The importance of journey mapping in understanding a client’s long term digital plan

Understand Your Customers First

One of the most necessary steps to web designing, wireframing supplies the needed blueprint to…

Design Is The Least Important Part of Design

Ok, yes, the title is intentionally misleading. A more accurate title might be…

Web Design Is Not a Content Strategy

As a young designer, often times you can find yourself designing websites for best case…

How Psychology Influences UX Design

What is the first thing that a user focuses on while choosing a good website? It’s UX or user experience. The user is…

Why Process Is Killing Your Process

A proper, well thought out process is one of the hallmarks of a great agency. A proper process…

You Don’t Understand Your Users, And Neither Do We