Making Decisions Without All the Facts

It’s an inevitable part of working in a competitive business climate — decisions need to be…

BCG Law Collides With Digital Innovation

Bruce Henderson is really the father of modern strategy consulting. He along with other…

In Defense of Incremental “Digital Transformation”

Moving fast is important but you don’t have to transform overnight. Making small but intentional decisions is the key to making significant

Technology is Slower than We Want and That’s Okay

Like most boys, growing up I watched the Jetsons. I was convinced by the time I could drive I’d have a flying car. Try and imagine my disappointment when we don’t yet have fully autonomous cars on the road let alone in the sky. The technology…

Brand or Profit, What Matters Most?

DNVBs are built by communicating an identity that resonates with their target audience — this is what we call “Brand” with a capital B. It aligns consumers with that company through a shared identity or perhaps an aspiration identity. Building this kind of Brand…

The Quality of Your Customer Experience Has Very Little To Do with Features

For those of us in the commerce industry we spend a lot of time talking about customer experience. For sellers, it’s a vitally important part of running an online business. They are competing for…