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Digital Brand Architecture
From chaos to structure.
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Branding
Michael Schmidt
in
Digital Brand Architecture
Sep 19, 2017
Why brand architecture is digital at its core and what it means for your career
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3
Michael Schmidt
in
Digital Brand Architecture
Dec 21, 2015
About the brand names of globally rolled-out products and services
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4
Michael Schmidt
in
Digital Brand Architecture
Sep 7, 2016
Why it’s so hard to get digital brand architecture right
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2
Michael Schmidt
in
Digital Brand Architecture
Feb 26, 2016
No one solved this so far: Chaotic brand architecture in digital
Too many international brands offer too many options to choose from. This has lead to a widespread chaos in digital brand architecture…
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16