How to Reignite Your Marketing Communications for the Digital Era

Commercial Transmedia Storytelling

In the good old days — actually, not that long ago — market development for a new product or…

Generative AI: Top 10 B2B SaaS Predictions

The B2B SaaS industry went through a period of normalization in 2023, following the…

How GenAI Transforms B2B Sales

The rapid pace of advancement in artificial intelligence (AI) technologies over the past decade has been…

The Radical Go-to-Market Metamorphosis

The traditional approach to technology vendor go-to-market (GTM) strategy is fundamentally…

How Generative AI Enhances Product and Service GTM Strategy

Applied Conversational AI in B2B Marketing Automation

The Yin-Yang of Marketing Innovation

The goal of many organizations is to become more customer-centric, so it should come as no…

Brand Journalism Case Study

From press release producer to content marketer

The Unification of B2B Buyer and Sales Enablement