Is Technology Making us Lazy?

In a recent discussion about the internet of things, a group of friends and I entertained the idea of one…

The Necessity of Technology

Introduction

Technology is now a necessity in terms of every day life, from education to navigating around a city. We no longer communicate with the outside world and ask for directions, instead we look inwardly and we ask Siri. As technology…

Nike: Online Presence

Being Connected while Becoming Disconnected

We are living in a world where it seems that technology is taking over our lives…

How ASOS Communicates Online

An effective online presence is crucial for the success of a business in the world we live in today, affecting its visibility, its customer relations, and allowing for cheaper marketing strategies. Established in 2000, ASOS was at the forefront of fashion e-commerce and its…

Overview: Assessment

Key information about UCIL26002 assessment

Introduction

The Dangers of Digital

Has living in a digital society changes us for the better or the worse? Are modern technologies such as computers and…

The implications of a digital world for marketing; the good, the bad, and the future

The way we go about daily life has changed with incredible speed in recent years as a result of the development of digital technology. The Internet in particular has changed countless…

The Nerdwriter made YouTube his dream job

Out of those 300 hours of video uploaded to YouTube every minute, have you ever wondered whether there are more interesting videos than cats, babies, movie trailers or interviews? Or are you one of those 30 billion visitors that’s there just for the “free”…