Do You Know Who You Are? Harry Styles and Complimenting Fans

Despite being a famous musician, with 35.5 million Twitter followers, Harry Styles is noticeably quiet on his social media, only using his accounts to promote his work or share causes he’s passionate about. However, this…

HOW NIKE ‘JUST DO IT’.

You’ve heard of ‘Nike’ haven't you? Of course you have. Its everywhere. Nikes renowned presence contributes to their title as the…

Apple Inc. How intelligent online engagement is at the core of their success

An analysis of Apple’s…

ASOS: Where Customers’ Content is our Marketing Tool

Sascha Fitness: The pioneering Venezuelan fitness influencer

Her journey began in 2010 when she…

“People are dying, Kim.”

How Kim Kardashian-West became a social media sensation.

Savage X Fenty: The New God of the Underwear World

How Pretty Little Thing became a Pretty Big Thing

Pretty Little Thing is an online fashion retailer which quickly became popular among young women. The target audience for the products they sell is girls aged approximately around 16–24, and they actively use social media to create an online…