Duolingo: How a Passive Aggressive Owl Won Over Millions of TikTok Users.

Pamela Reif - the trend of times?

Pamela Reif is a well-known German model, social media influencer, fitness fanatic, and…

Starbucks: A social media master in the coffee market

Magnum: the “ice cream kingdom” and social media are magically linked

Magnum has secured its position…

The Cult of Bella Hadid

“Have you seen what Bella Hadid wore yesterday?” is a commonly asked question amongst Gen Z. Whether you are active…

Patagonia: The Masters Of Media

In the last decade, Patagonia has asserted itself as the top dog of marketing communication. Their use of each social media platform is often compelling, consistently addressing consumer interests. Many would recognise Patagonia’s marketing communications as aesthetically…

Jonna Jinton: the Scandinavian Dream

While YouTube became dominated by clickbait, chaotic edits and constant ads and sponsorships…

Aubrey’s Impact: How rapper Drake is able to influence millions online

Ggu Kim : From YouTuber to food brand entrepreneur!

Wake Up, Mister West

Trigger Warning: Antisemitism

JVKE’s TikTok Tunes: The Soundtrack to Viral Fame

Quinta Brunson: From Viral Meme Sensation to Record Breaking, Emmy-Award Winner

Kanye West: A Madman or a Genius?

Love him or hate him, there is no denying that Kanye West is one of the most influential and…

The power of Molly Mae: what is her secret to online success?

Nike: The 166.2 billion dollar company, for the people?

KSI: A Global Icon or just a Marketing Genius?

From playing games in his bedroom, to becoming one of the most recognisable…

Kim Kardashian:The most lucrative Influencer

Kim Kardashian is a famous American internet celebrity and her rise to fame has…

Li Ziqi: Unreplicable Success and Impact on Promoting Chinese Traditional Culture

Liziqi has dabbled…

The hottest pioneering designer Rick Owens: Monster of elegance, devil of romance

Elon Musk’s Online Precence

As one of the most well-known people in the tech sector, Elon Musk is the CEO of lots of businesses, including Tesla and SpaceX. His online presence, especially his use of social media to interact with his people, has played a huge role in his success.

Getting to the Core of Apple’s Online Presence: A lesson in Social Media use by Corporations.