Logo Design and “Media Delay” in VR/Metaverse

Visual identity takes on new dimensions for VR and the…

Designing for Safe

#FOSO and sheep vs wolf approaches to brand identity. How best to serve our clients…

The Digital Channel is the Only Channel

When the human-to-human world goes on lock-down, the Digital…

Ditching the Departmental Divide

Creative department? Tech department? No. No departments.

Visual Identity and the Flavor Layer

Visual Identity systems without a flavor layer are destined for vanilla. How does your brand’s…

Startups and Brand Staging

Minimum Viable Brands and making the right impression on the fundraising…

100x VR Concepts

100 VR concepts, brainstormed in a vacuum over a few months in early 2022. Usually…

Your Competitors are Redesigning

Refresh cycles, recognizing competition blindspots, and design…

B2B Service Providers: We’re Saying Too Much

A messaging message to myself, and others.

Nightmares in (Screen) Color

Color challenges for brands in the digital wild