Enough Money To Buy A Toyota: The Rise, Slump, and Sale of My Side Project

This is the story of a side project my business partner and I started on nights and weekends for under $10,000. Of how that side project became a controversial-yet-profitable small business doing…

Pay-Per-Click Won’t Save You

(Originally published on February 8, 2013)

I’ve never run a big business, but I have spent (correction, wasted) tens of thousands of dollars in my startups on Pay Per Click (PPC) ads through Google Adwords and other ad networks. I’ve gotten some…

Churn Is The Enemy

(Originally published on December 9, 2014)

Churn is one of those business concepts that isn’t on many first time SaaS founders’ radars. I know it wasn’t on mine. It’s sort of like the concept of cash flow for first time founders of retail or manufacturing businesses…

Finding My Mailbox Moment

(Originally published on September 24, 2013)

I’m a 35 year old struggling entrepreneur. I haven’t had my Mailbox moment yet. But that doesn’t mean I’m still not trying. I’ve seen it happen with my own eyes, even if I was just a toddler.

When a Site Refresh Becomes a Regression — A Story of Startup Anxiety

(Originally published on April 15, 2014)

We launched MoonClerk about 14 months ago and from our start to this month (April, 2014), we’d kept the same design for our marketing website. I…