All you’ve said here is spot on. Unfortunately for us, I believe the truth of Mr. Berry’s argument is both in its content as well as its form. He’s making something (an essay) in which he’s arguing that marketers (himself) become makers of things (such as his essay). In said “essay” he just happens to drop the information (at least 3 times) that he…

This is all fine and good, but it doesn’t answer the question “How do you write a novel when you don’t have a day job?”

Alas.

I agree with this wholeheartedly in every way and have been saying it for years… biscuits are not edible food items. I say go ahead and like them if you want, but don’t try to tell me that I am going to like the biscuit you just served me. Yeah, sure, I like certain gravies that you sluice on top of biscuits (not all gravies, mind you, but some), but…

This is the most beautiful sentence in the English language.

Same.

Okay. I want to say more than that.

One thing that seems like it would be pretty darn easy is to make it possible for readers to “mute” users or tags so that I never have to see another story tagged “UX” or “Startup” or “Uber” if that’s what I want; or I never have to see another article by…

How the death of a child makes you the most hilarious person in every room.

And you lost me at precisely the moment that this became an advertisement.

I think you mean a little more inhibited, or a little less uninhibited… yes?

In case you missed the memo, the new word of the moment is “empathy,” and you will see it in every context imaginable until just the scent of it will make you vomit.

Okay… I’m being overtly and uncompromisingly dramatic because I don’t want to lose this word and I fear for its future. I will tolerate its overuse for awhile…

I read this on my phone.