BRAND BITES

Reaching Your Audience Thru Instagram

One of the keys to clarifying your brand story is knowing your audience. Because your brand story — what you do, how you do it and why you do it — has to actually mean something to the audience you want to serve.

Brand Simplified: Bryan Cranston on Building a Character

Want your creative resources to give you what you want? Write a Creative Brief.

Clarifying your brand story is essential if you want to create concise, compelling content that consistently represents who you are. And so is communicating that story to whomever is creating…

Small Businesses Deserve Branding, Too

What we do, and why we do it.

Contrary to popular belief, branding doesn’t have to take 3 months.

How and Why Brand Matters

If you aren’t sure when to include Branding on your company roadmap, scroll through to learn why brand matters more than you may think.

Do Brand Colors Matter?

Of course they do. Everything your company projects to the works is important.

Netflix

@netflix On the front lines of transforming the television landscape — and our viewing habits. Netflix made TV binging acceptable. What’s not to like about that!? Maybe they deserve to be a verb. Netflixing, anyone? #BrandLOVE

Toothbrush — Branded

This toothbrush looks like it did a semester at clown school. The contrasted mint green striping, the puffy, alternating…

J. Crew

J. Crew understands who they are as a brand and how to execute on that through their content — creating a unique perspective by leaning into creative director Jenna Lyons and her vision. #BrandLOVE